I’m Jacob. I design and write websites, landing pages, emails and ads for conscious brands, so your art stays out front and the right people find it.
For retreat centers, yoga studios, wellness practitioners and purpose-driven product brands. Founder of Heart Magic: 1,200+ orders, 300+ reviews.
Heart Magic
The home of my ceremonial cacao company: the shop, the blend quiz and the rituals. Brand, design, copy and build, all mine.
Visit the siteMore work
Pages and products I’ve made, and what each one does. Most of it for Heart Magic; one is a concept I made unasked.
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Cacao Season
A seasonal landing page. The free bag adds itself to the cart, and a countdown runs to the end of the offer.
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Afternoon Ritual
A holiday page built around one small moment in a full day, with a crossed-out schedule down the side.
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Swan Party Co.
A concept homepage for a Salt Lake City event rentals company. Not a client.
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Morning quiz
Eight questions, a personal result, and its own email list.
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Creator Sanctuary
A members’ web app for Heart Magic’s creators: missions, a library and circles.
Great messaging and great design are one job.
Most brands hire one person for the words, another for the look and a third for the ads, and it shows. I’ve done all three for my own brands, so I know how each one feeds the others.
Message
Who it’s for, what changes for them, and why you. Clear words decide everything that follows.
Design
Type, pictures, space and pace that make the message felt before it’s read.
Marketing
Ads, pages and emails in the same voice. What people respond to sharpens the message.
Offerings
Six ways to work together. Mix them, so the page, emails and ads sound like one person.
WebsitesA site that sounds like you and makes booking easy on a phone.
- For
- Studios, retreat centers and practitioners whose site no longer sounds like them.
- Includes
- Design and build, booking or shop wired to your tools, and the move off your old site.
Launch and landing pagesOne clear page that turns interest into sign-ups.
- For
- A new offer, a retreat or a product with a date on it.
- Includes
- Offer pages, quiz funnels and pages for ad traffic.
Email flowsA list that hears from you, and customers who come back.
- For
- Brands with a list that rarely hears from them.
- Includes
- Welcome, cart and checkout, post-purchase, winback and launch flows, in your own email design.
AdsAds that still sound like you, and a clear read on which ones work.
- For
- Brands ready to pay to reach new people.
- Includes
- Static ads, video edits from your footage, and Meta campaigns with clear stop and scale rules.
Web apps and member spacesOne home for your people, and fewer spreadsheets.
- For
- Communities, creators and teams.
- Includes
- Member and creator spaces, and internal tools.
Events and communityA room full of people who belong together.
- For
- Retreats, gatherings and launches.
- Includes
- Shaping the experience, then the pages, emails and ads that fill the room.
About
I’ve built brands, and the rooms around them. I work with conscious businesses because I run one, and I know what it is to make something good and still need the right people to find it.
I’ve started four product brands. Chub Cruisers was the first, and I ran it for three years. Then came All In Onesie, which sold onesies, and Heart Magic, the ceremonial cacao company I run today.
With Untethered Movement, our retreats business, we brought real community together: three five-day summer camps for adults, one each summer, more than a hundred guided ecstatic dances, and week-long retreats in Guatemala. I’ve also done marketing and mission work for New Earth projects.
- 1,200+
- Heart Magic orders shipped
- 300+
- Heart Magic reviews
- 3
- five-day adult summer camps, 90 people strong
- 100+
- guided ecstatic dances
Working together
- 01
A first conversation
About your business: what you make, who it’s for, and what’s in the way.
- 02
A short written plan
What I’d make, in what order, and what it costs.
- 03
Made with you
We make it together. Nothing goes live until it feels like yours.
Who do you work with?
Retreat centers, yoga studios, wellness practitioners and purpose-driven product brands.
What does it cost?
It depends on what we make. After our first conversation you get a short written plan that says what I’d make, in what order, and what it costs.
Do you work remotely?
Yes, I work remotely.
Let’s work together
Book a call and tell me about what you make, who it’s for, and what’s in the way. If we’re a fit, a short written plan follows. No pressure either way.